Ordinary Illustration

General Assembly Identity

Branding, Packaging, Illustration

General Assembly is a team of rebellious pizza makers dedicated to serving the most authentically Toronto pizza by combining their passion for naturally leavened dough and, flavours inspired by their local community. Unfortunately due to the brand pivoting towards a direct to consumer offering during the COVID-19 pandemic, the identity was never implemented.

Brand Identity

Mascot

Packaging

Applications

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